Privacy policy
Matchday does not require an account and does not sell personal information. When you visit, Matchday and its service providers may process technical data such as your IP address, browser information, consent choices, and ad identifiers to deliver the site, protect it, measure reliability, and — where permitted — serve advertising. This policy explains each purpose and choice.
Last reviewed .
Who is responsible
Matchday (match-day.live) is an independently operated site. The operator is the data controller for the processing described here and can be reached at kevynsgrin@gmail.com, which is also the route for any privacy request or complaint. There is no company, no sales team and no CRM behind this address.
Matchday is not affiliated with, endorsed by or sponsored by UEFA, FIFA, the USTA, the PGA Tour, the NCAA or MLB.
What is actually processed
The previous version of this policy said “nothing that identifies you”. That was too absolute: an IP address and an advertising identifier are personal data in most places, even though Matchday never stores either. The accurate position is the table below. Matchday itself keeps no server-side record of you at all — no account, no database row, no log query that builds a profile — but three service providers necessarily see your request in order to deliver the page.
| Data | Who processes it | Purpose | Legal basis (EEA/UK) | Retention |
|---|---|---|---|---|
| IP address, user agent, request URL | Cloudflare (host and CDN) | Deliver the site, block abuse, keep it available | Legitimate interests — serving and securing a website you asked for | Cloudflare’s own operational log retention; Matchday queries none of it |
| IP address, user agent | ESPN CDN (a.espncdn.com) | Serving team crests and competition badges shown on match cards | Legitimate interests — displaying the page’s images | Not retained by Matchday; ESPN’s CDN logs are theirs |
| IP address, ad identifiers, cookies, page URL, consent signal | Google (AdSense and partners), only while advertising is enabled | Serving and measuring advertising | Consent, where required. Otherwise legitimate interests, subject to your opt-out | Google’s retention; Matchday never receives it |
| Consent or opt-out signal, followed teams, saved bracket | Google’s certified CMP for advertising choices; your browser for utility preferences | Remembering what you picked | Consent / legal obligation for advertising choices; your request for utility preferences | Until the relevant choice expires or you clear site data |
Where score data comes from
Score and schedule data is requested by Matchday’s edge service. Your browser does not contact the score provider during normal operation. Until 20 August 2026 the page carried a fallback that let your browser call the score provider directly when the edge was unreachable; that code has been removed, and the browser now talks only to match-day.live for data.
One exception remains and it is deliberate: team crests and competition badges load from a.espncdn.com, so that CDN sees your IP address on most pages here, exactly as any image host would. Because Matchday sends Referrer-Policy: strict-origin-when-cross-origin, those requests carry only the site’s address, never the page you are reading. Nothing about the exchange is reported back to Matchday.
Advertising and your choices
Matchday is designed to be funded by Google AdSense. Advertising is protected by a release gate. Unless Google’s certified consent messaging has been published and verified and that gate has then been deliberately enabled, Matchday delivers no AdSense or Google Privacy & messaging script and sends no advertising request.
When advertising is enabled, Google’s certified Privacy & messaging CMP will be the consent authority. It communicates European choices through IAB TCF v2.3 and supported US-state choices through IAB GPP. Matchday will not maintain a separate advertising-consent value in its own local storage.
- In the EEA, the UK and Switzerland, advertising requests remain paused until the certified CMP reports a valid consent decision.
- In supported US states, the CMP provides a “Do not sell or share” control and communicates the resulting GPP signal to Google.
- If the CMP is blocked, unavailable or misconfigured, the release gate fails closed and advertising requests remain paused.
Current status and, once certified messaging is active, revocation and opt-out controls are available on the Privacy choices page. You can also review or turn off personalised advertising in Google My Ad Center, and read how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.
Analytics
Matchday runs no analytics of its own — no product analytics, no first-party cookies, no tag manager. Cloudflare’s Web Analytics beacon (static.cloudflareinsights.com) may be injected by the hosting platform on other routes. This policy response uses Cache-Control: no-transform, so the beacon is not injected here. Cloudflare describes the beacon as cookieless aggregate performance measurement that does not track visitors between sites.
International transfers
Cloudflare and Google are US-headquartered and operate globally, so your request may be handled outside your country. Both rely on the standard transfer mechanisms available to them, including the EU Standard Contractual Clauses and the EU–US Data Privacy Framework. Matchday holds no data of its own to transfer.
Your rights
Matchday itself holds no personal record about you, so there is generally nothing for it to export, correct or delete. That is a limitation on what it can do, not a refusal — write to kevynsgrin@gmail.com and you will get a straight answer about what exists.
- EEA / UK: access, rectification, erasure, restriction, objection, portability, and the right to withdraw consent at any time. You may also complain to your national supervisory authority.
- California and other US states: the right to know, delete, correct, and to opt out of sale or sharing for targeted advertising. Matchday does not sell personal information for money; use the Privacy choices page to opt out of sharing for advertising once certified messaging is active.
- Requests to Google about your advertising profile are best made through the Google links above, because that data is held by Google and never reaches Matchday.
Children
Matchday is a general-audience sports utility. It is not directed at children under 13 and does not knowingly collect anything from them. If you believe a child has provided personal data through this site, write to the address above and it will be dealt with.
Changes to this policy
If this policy changes, the review date at the top changes with it, and the change is reflected in the site’s public source history. Material changes to what is processed, or to who processes it, will be described here rather than quietly absorbed.
Contact
Privacy questions, requests and complaints: kevynsgrin@gmail.com. Security reports: see security.txt.